Description: What are the Bilibili monetization requirements in 2026? Learn which creator programs can pay you, eligibility rules, account requirements, livestream requirements, and how beginners can start earning.

Series: How to Make Money on Bilibili — Part 4

Introduction

If you have already learned how Bilibili monetization works and how much creators may potentially earn from views, the next question is simple:

What do you actually need to qualify for Bilibili monetization?

This is where many new creators get confused.

Bilibili does not have one universal monetization button that automatically unlocks every earning method. Different income sources can have different eligibility rules, account requirements, application processes, and availability.

For example, the requirements for video creator incentives are not necessarily the same as the requirements for livestreaming, fan support, commercial collaborations, or other creator opportunities.

Bilibili’s own creator guidance published in May 2026 states that its video Creator Incentive is a long-term support program for individual UP creators. The current guidance lists an account in good standing, a non-enterprise/non-Blue-V account, a non-memorial account, rights level of at least 3, and a credit score of at least 80 for video incentive applications.

So let’s break everything down.

What Are the Bilibili Monetization Requirements?

The first thing to understand is that Bilibili monetization is not one single program.

Depending on how you want to make money, you may use:

Video creator incentives
Fan support
Livestreaming
Virtual gifts
Brand collaborations
Commercial campaigns
E-commerce
Affiliate-style opportunities
Your own products or services
Other creator programs and platform campaigns

Each can have different eligibility conditions.

Therefore, you should think of monetization as a collection of earning opportunities, rather than a single program.

1. You Need a Bilibili Creator Account

The starting point is obviously a Bilibili account that allows you to create and publish content.

Your account becomes your creator identity on the platform.

You can publish videos, interact with viewers, build followers and gradually develop your creator profile.

But simply having an account does not mean that every monetization feature will automatically be available.

Some programs require you to apply or meet specific platform conditions.

2. Your Account Must Be in Good Standing

One of the most important requirements is maintaining a healthy account.

Bilibili’s 2026 creator-incentive guidance specifically states that the account must not be in a banned state.

This is important because creators sometimes focus entirely on views and forget about account compliance.

Avoid:

Copyright infringement
Re-uploading other people’s content without permission
Fake information
Spam
Misleading content
Abusive behavior
Fraudulent engagement
Content designed to manipulate platform systems
Other violations of Bilibili’s community rules

Bilibili’s current community rules emphasize original, truthful and responsible creation and prohibit plagiarism, fabricated information and intentionally misleading content.

In simple terms: build a clean account before trying to build a profitable account.

3. Video Creator Incentive Requirements

This is one of the most important sections if your goal is to earn from uploaded videos.

Bilibili’s official creator guidance from May 2026 describes Creator Incentive (创作激励) as a long-term support benefit designed for individual UP creators.

The current official guidance says the account must:

Be in a non-banned state
Not be a Blue-V enterprise-certified account
Not be a memorial account
Have a rights level of at least 3
Have a credit score of at least 80 for video incentive eligibility

The important point here is that these are program-specific requirements, not a universal requirement for every way of making money on Bilibili.

Older official Bilibili creator guidance also documented eligibility based on creator/rights metrics and a minimum credit score, showing why creators should always check the current Creator Center rather than rely on old blog posts or YouTube videos.

4. What Is Bilibili’s Credit Score?

Your Bilibili credit score is essentially part of the platform’s creator/account management system.

It matters because platform programs can use account quality and compliance as part of eligibility.

For the current video Creator Incentive guidance, Bilibili lists a credit score of 80 or higher.

This means you should not treat community-rule violations as a minor issue.

A creator who repeatedly violates platform rules can potentially lose access to certain benefits or have monetization affected.

Best strategy

Maintain:

Good content + original work + clean account + consistent activity

rather than trying to find shortcuts.

5. Do You Need a Certain Number of Followers?

This is one of the most searched questions.

Does Bilibili require 1,000 followers to monetize?

Not as a universal rule.

There is no single follower threshold that unlocks every Bilibili monetization method.

Different features and programs can have different requirements.

For example, creator incentives, livestreaming and commercial programs should not be treated as if they all use the same follower requirement.

This is why statements such as:

“You need exactly 1,000 followers before Bilibili will pay you”

can be misleading.

Instead, check the eligibility shown inside the relevant Bilibili Creator Center feature.

6. Do You Need Millions of Views?

No.

You don’t need millions of views just to start building a creator business.

However, views become extremely important when your earning model depends on:

Creator incentives
Advertising opportunities
Sponsorships
Affiliate conversions
Livestream audiences
Product sales

A creator with 10,000 highly engaged followers can sometimes have more commercial value than an account with 100,000 inactive followers.

That’s because brands and audiences care about engagement and influence, not just a large follower number.

Bilibili itself has reported strong creator-economy growth. In the first nine months of 2025, nearly 2.5 million creators earned income through various advertising and value-added-service products, while average income per creator increased 22% year over year.

7. Bilibili Livestream Monetization Requirements

Livestreaming is another major earning path.

Bilibili’s official live creator guide says creators should complete real-name authentication, configure the necessary streaming tools and then begin streaming.

Bilibili’s livestream service agreement also requires hosts to complete real-name authentication and provide complete, truthful and valid information.

Livestream income can come from things such as:

Virtual gifts
Viewer support
Platform programs
Commercial partnerships
Other livestream-related opportunities

Bilibili explains that viewers can purchase virtual items and send them to creators/hosts as support, with revenue shared with hosts and talent agencies under its livestream model.

Important

Do not assume that the requirements for livestreaming are identical to the requirements for video Creator Incentive.

They are separate monetization paths.

8. Fan Support / Charging

Another monetization option is fan support, commonly associated with Bilibili’s Charging feature.

This is fundamentally different from being paid simply because somebody watched your video.

A viewer who likes your content can voluntarily support you.

This can be particularly useful for creators who have:

Loyal fans
Educational content
Tutorials
Commentary
Creative projects
Specialized knowledge
Strong communities

Bilibili has official guidance explaining its Charging mechanism and how creator revenue is generated from viewer support.

The key idea:

Views bring attention.

Fans create earning potential.

9. Brand Sponsorship Requirements

Brand deals are different from platform incentives.

A company may approach a creator because of:

Audience size
Audience demographics
Engagement
Content category
Expertise
Reputation
Previous campaign performance

There isn’t necessarily one universal Bilibili follower number that guarantees sponsorship eligibility.

A technology creator with 20,000 highly relevant followers could be more attractive to a technology brand than a general entertainment creator with a much larger but unrelated audience.

Bilibili’s advertising business has continued to grow, and the company has highlighted creator-led content as an important part of its commercial ecosystem.

10. Do International Creators Have the Same Monetization Access?

This is extremely important for creators in the United States, Canada, UK, Mexico and other countries.

You should not assume that every monetization feature available to a mainland-China creator is automatically available to every international creator.

Availability can depend on:

Region
Account type
Identity verification
Payment setup
Program eligibility
Local regulations
Platform policy
Specific campaign requirements

Bilibili has an international creator ecosystem and has previously promoted global creators through its creator services, but international creators should verify the currently available monetization features for their own account.

This is especially important for:

🇺🇸 United States
🇨🇦 Canada
🇬🇧 United Kingdom
🇲🇽 Mexico
🇦🇺 Australia
🇸🇬 Singapore
🇲🇾 Malaysia
🇵🇭 Philippines
🇹🇭 Thailand
🇻🇳 Vietnam

Do not assume that geographic availability means identical monetization eligibility.

11. Do You Need to Pay Money to Become a Bilibili Creator?

Generally, you don’t need to buy a special “monetization package” from someone claiming they can unlock Bilibili earnings.

Be careful with websites, Telegram groups, social-media sellers or individuals promising:

Guaranteed monetization
Guaranteed views
Guaranteed followers
Guaranteed Bilibili income
“Instant creator approval”
Fixed earnings per 1,000 views

These are major red flags.

Bilibili’s creator ecosystem provides official creator tools and programs directly through its platform.

Bilibili Earnings Calculator

12. Can a New Creator Make Money on Bilibili?

Yes, but there is an important difference between:

Can you make money?

and

Will you make significant money immediately?

Those are completely different questions.

A new creator may begin by building:

A clear niche
Original videos
Consistent publishing
An audience
Engagement
Trust
Multiple monetization channels

Then monetization can become a natural extension of the audience.

13. Best Niches for Bilibili Creators

Some content categories can offer strong opportunities because they attract dedicated audiences and can connect with commercial interests.

Examples include:

Technology

Smartphones
AI tools
Software tutorials
Computer hardware
Gadgets
Productivity

Gaming

Game guides
Reviews
Gameplay
Esports
Game strategy

Education

Programming
Language learning
Science
Business
Career skills

Lifestyle

Travel
Food
Fitness
Personal development
Photography

Creative Content

Animation
Music
Video editing
Photography
Digital art

Bilibili has described its creator ecosystem as covering categories including lifestyle, games, fashion, technology, knowledge and music.

14. The Most Important Requirement: Original Content

If your goal is long-term monetization, originality should be treated as a business requirement.

Don’t build your strategy around:

❌ Downloading YouTube videos
❌ Re-uploading TikTok clips
❌ Copying other creators
❌ Removing watermarks
❌ Minor editing of somebody else’s content
❌ AI-generated spam
❌ Fake engagement

Instead:

✅ Create your own videos
✅ Add your own commentary
✅ Record original tutorials
✅ Add real value
✅ Use licensed material
✅ Develop a recognizable style

Bilibili’s community rules explicitly encourage serious creation based on truthful information and prohibit plagiarism and fabricated information.

15. Bilibili Monetization Requirements Checklist

Before focusing on income, use this checklist:

Requirement	Importance
Active Bilibili account	Essential
Account in good standing	Essential
Original content	Essential
Follow community rules	Essential
Build creator activity	Important
Meet specific program requirements	Depends on monetization method
Credit score requirement	Required for applicable programs
Rights/creator level	Required for applicable programs
Real-name verification	Required for applicable services such as livestreaming
Payment/settlement setup	Required when applicable
Audience engagement	Important for commercial growth
Consistent publishing	Highly recommended

16. What Should a Beginner Do First?

If you are starting from zero, don’t immediately worry about making $1,000 per month.

Follow this sequence.

Step 1: Choose one niche

For example:

AI tools

Gaming

Technology

Education

Don’t make your account about everything.

Step 2: Create 20–30 quality videos

Your first objective should be learning.

Test:

Titles
Thumbnails
Video length
Topics
Hooks
Editing
Audience response

Step 3: Study your analytics

Look for:

Views
Watch time
Engagement
Followers gained
Popular topics
Audience retention

Then create more content around what works.

Step 4: Build a community

Don’t think:

“I need views.”

Think:

“I need people who want to watch my next video.”

That mindset produces a much stronger creator business.

Step 5: Add monetization gradually

Once eligible, explore the monetization options that fit your account:

Creator Incentive → Fan Support → Livestream → Sponsorships → Commerce → Your Own Products/Services

You don’t need to depend on only one income source.

17. Why Views Alone Are Not Enough

This connects directly to Part 3.

Suppose two creators each receive:

1,000,000 views

Creator A has:

Weak engagement
No loyal audience
No sponsorship
No products
No fan support

Creator B has:

Strong followers
High engagement
Fan support
Livestream audience
Brand relationships
Products/services

Their total income can be dramatically different.

That’s why you should never calculate your entire creator income using a simple:

Views × fixed Bilibili RPM

formula.

There is no universal Bilibili payout that guarantees the same amount for every creator.

18. Bilibili Monetization Requirements vs YouTube

Feature	Bilibili	YouTube
Video publishing	Yes	Yes
Creator incentives	Yes	Different model
Fan support	Yes	Yes
Livestreaming	Yes	Yes
Brand sponsorships	Yes	Yes
E-commerce	Yes	Yes
Universal fixed RPM	No	No
Requirements	Feature/program specific	Program specific
International availability	Varies by service/region	Broad

The biggest lesson is:

Don’t copy a YouTube monetization strategy and assume it works identically on Bilibili.

19. Common Bilibili Monetization Mistakes

Mistake #1: Buying followers

Fake followers don’t build a real business.

Mistake #2: Re-uploading content

Mistake #3: Chasing views only

A viral video doesn’t automatically create a sustainable income.

Mistake #4: Believing fixed RPM claims

There is no universal guaranteed Bilibili payment per 1,000 views.

Mistake #5: Ignoring account rules

A monetized account still needs to remain compliant.

Mistake #6: Depending on one income source

Build multiple revenue channels.

Mistake #7: Ignoring international eligibility

Creators outside China should verify the specific programs available to their account and region.

20. How to Maximize Your Bilibili Earning Potential

Once you qualify for monetization, focus on five things:

1. Increase watch time

Make videos people actually want to finish.

2. Increase engagement

Encourage meaningful comments and discussion.

3. Build loyal followers

Followers who return are more valuable than random traffic.

4. Diversify income

Combine platform monetization with sponsorships, fan support, livestreaming and commerce where appropriate.

5. Build a recognizable brand

The ultimate goal isn’t simply to earn from views.

The goal is to turn attention into an audience and an audience into a sustainable creator business.

Bilibili Monetization Requirements 2026: Final Answer

So, what do you need to make money on Bilibili in 2026?

There is no single requirement that unlocks every monetization method.

For the current video Creator Incentive, Bilibili’s May 2026 creator guidance says the account should be in good standing, not be a Blue-V enterprise account or memorial account, and meet the applicable rights-level and credit-score requirements, including rights level ≥3 and credit score ≥80 for video incentives.

For livestreaming, real-name authentication is an important requirement, and other feature-specific rules can apply.

For sponsorships, commerce and other opportunities, eligibility can depend on the specific program, campaign, audience and commercial arrangement.

The safest strategy is to check the eligibility displayed in your own Bilibili Creator Center before making decisions based on older articles or third-party videos.

Frequently Asked Questions

Can I monetize Bilibili with zero followers?

You may be able to build an audience with zero followers, but monetization eligibility depends on the specific program. There is no universal “zero-followers monetization” rule.

How many followers do I need to make money on Bilibili?

There is no single follower requirement for all Bilibili monetization methods. Different programs have different conditions.

Does Bilibili pay for views?

Certain creator incentive mechanisms can provide rewards for eligible content, but there is no universal fixed payout per 1,000 views.

Do I need to verify my identity?

Some services, particularly livestreaming and earnings-related functions, require real-name verification.

Can US creators make money on Bilibili?

International creators may have access to Bilibili creator opportunities, but monetization availability can vary by region, account and program. Always verify the current eligibility for your account.

Is Bilibili better than YouTube for making money?

Neither is automatically better. YouTube has a much broader global monetization ecosystem, while Bilibili has a particularly strong and engaged Chinese video community. Your niche and target audience matter.