Description: Learn how to grow on Bilibili in 2026 with practical strategies for new creators. Discover how to choose a niche, create better videos, improve titles and thumbnails, gain followers, and build a loyal audience.
Getting your first few hundred views on Bilibili can feel difficult.
Getting your first 1,000 followers can feel even harder.
But growing on Bilibili is not simply about uploading as many videos as possible. The creators who build sustainable audiences usually combine a clear niche, useful or entertaining content, strong packaging, audience interaction, consistency, and an understanding of the platform’s creator ecosystem.
Bilibili itself describes its platform as a major video community with thousands of categories and interests. Its creator ecosystem also includes traffic promotion, monetization opportunities, AI translation, and interactive features such as bullet comments.
So, how can a new creator actually grow?
Let’s break it down.
What Does “Growing on Bilibili” Actually Mean?
Before trying to increase your numbers, understand what growth means.
A successful Bilibili account is not necessarily the account with the most followers.
You should track several signals:
- Video views
- Unique viewers
- Followers gained
- Likes
- Comments
- Shares
- Favorites
- Watch time
- Returning viewers
- Engagement
- Revenue opportunities
For example, imagine two creators:
Creator A
- 100,000 views
- 200 new followers
Creator B
- 20,000 views
- 1,000 new followers
Creator B may have created a much stronger relationship with the audience.
That’s why you should not focus only on viral views.
The real goal is:
Views → Engagement → Followers → Returning viewers → Community → Monetization
1. Choose One Clear Niche
One of the biggest mistakes beginners make is uploading completely unrelated content.
For example:
- Monday: gaming
- Tuesday: cooking
- Wednesday: smartphones
- Thursday: comedy
- Friday: cryptocurrency
- Saturday: random vlog
This makes it harder to build a recognizable audience.
Instead, choose a primary topic.
Examples of Bilibili niches
Technology
- Smartphone reviews
- AI tools
- PC building
- Software tutorials
- Gadgets
Gaming
- Game guides
- Walkthroughs
- Reviews
- Gameplay
- Gaming news
Education
- Science
- Programming
- Language learning
- History
- Mathematics
Entertainment
- Commentary
- Animation
- Music
- Comedy
- Pop culture
Creative
- Drawing
- Photography
- Video editing
- Animation
- DIY
The key is not necessarily finding a completely new topic.
Instead, find a specific angle.
For example:
Technology
is broad.
But:
“Affordable smartphone and AI-tool guides for international students”
is much more specific.
That gives you a clearer audience.
2. Don’t Try to Copy YouTube Exactly
Bilibili is not simply “Chinese YouTube.”
Although both platforms are video platforms, their audiences, culture, discovery systems, community behavior, and creator ecosystem are different.
Bilibili highlights community interaction and bullet comments as one of its distinctive features.
That means creators should think beyond:
“How do I get clicks?”
Instead ask:
“How do I make viewers want to participate?”
A video that encourages viewers to discuss, react, save, share, or return can potentially build a stronger community than a video designed only for a quick click.
3. Create Videos That Solve a Real Problem
One of the easiest ways for a new creator to build an audience is to answer questions people already have.
Think about what your target viewer searches for.
For example:
Technology
- Which phone should I buy?
- Is this phone worth it?
- How do I fix this Android problem?
- Which AI tool is best?
- How can I make my PC faster?
Gaming
- How do I complete this mission?
- What’s the best build?
- How do I defeat this boss?
- What settings should I use?
Education
- How does this work?
- Can someone explain this simply?
- What should beginners learn first?
A simple formula is:
Problem → Explanation → Solution → Practical result
That gives the viewer a reason to stay.
4. Your First 10 Seconds Matter
A viewer can leave your video almost immediately.
Therefore, don’t spend the opening 20–30 seconds explaining your channel history.
Avoid:
“Hey guys, welcome back to my channel. Today I’m going to talk about…”
Instead, get directly to the point.
For example:
“If you’re planning to buy a phone under $300, don’t buy anything until you check these three things.”
Now the viewer has a reason to continue watching.
Your opening should answer:
Why should I watch this video?
5. Make Your Titles Easy to Understand
Your title should communicate the video’s value quickly.
Weak:
My New Phone Experience
Better:
I Used This Budget Phone for 30 Days — Here’s What Happened
Weak:
AI Tools
Better:
7 AI Tools That Can Save You Hours Every Week
The goal isn’t to create misleading clickbait.
Instead, create curiosity without deception.
Bilibili has also been actively addressing misleading or fabricated content. In January 2026, the platform announced stricter governance of staged/fabricated videos and required appropriate creator declarations for certain staged or AI-generated content.
So your title should create curiosity while accurately representing the video.
6. Improve Your Thumbnail
Your thumbnail is part of your video’s packaging.
A strong thumbnail usually communicates one idea.
For example:
BAD
Smartphone Review 2026 Complete Analysis Performance Camera Battery Price
Too much information.
BETTER
Large visual:
“BEST PHONE?”
with the phone clearly visible.
You can use:
- One main subject
- Short text
- Strong visual contrast
- Clear facial expression when relevant
- A recognizable product
- One obvious idea
Don’t turn the thumbnail into a paragraph.
7. Make the First Video Good Enough—Not Perfect
Many beginners spend months preparing.
They wait for:
- expensive cameras
- perfect microphones
- professional lighting
- advanced editing
- expensive computers
You don’t necessarily need all of that.
You need:
Clear audio + understandable video + useful content.
A smartphone can be enough to start.
Your first objective should be learning.
Video #1 teaches you something.
Video #10 is better.
Video #50 should be significantly better.
That’s how creator skill develops.
8. Consistency Beats Random Uploading
You don’t need to upload five times every day.
Instead, create a schedule you can maintain.
For example:
Beginner schedule
1–2 videos per week
or
2–3 videos per week
The important thing is consistency.
Create a content calendar.
Example:
| Day | Content |
|---|---|
| Monday | Educational video |
| Wednesday | Short/tutorial |
| Friday | Main video |
| Sunday | Community interaction |
Your exact schedule can change.
The important part is creating a repeatable system.
9. Build Content Series
A single video can attract a viewer.
A series can create a follower.
For example:
Smartphone Series
Part 1: Best Phones Under $200
Part 2: Best Phones Under $300
Part 3: Best Camera Phones
Part 4: Best Gaming Phones
Part 5: Best Battery Phones
Someone who enjoys Part 1 may naturally watch Parts 2–5.
This is one of the most powerful strategies for building a returning audience.
10. Use Bilibili’s Community Features
Don’t treat Bilibili as a place where you upload a video and disappear.
Interact with viewers.
Reply to useful comments.
Ask questions.
For example:
“Which phone should I test next?”
or:
“Would you choose battery life or camera quality?”
This gives viewers a reason to participate.
Bilibili’s bullet-comment system is specifically designed around real-time viewer interaction, making community participation an important part of the platform experience.
11. Learn From Your Analytics
Don’t judge a video only by total views.
After publishing, ask:
Did people click?
If not, improve:
- Title
- Thumbnail
- Topic
Did people leave quickly?
Improve:
- Introduction
- Pacing
- Storytelling
- Audio/video quality
Did viewers watch most of the video?
That’s a positive signal that your content is holding attention.
Did the video gain followers?
This helps identify content that attracts the right audience.
Over time, your analytics become a roadmap.
12. Don’t Buy Followers
Buying followers may make your account look bigger.
But fake or inactive followers don’t build a real audience.
They don’t reliably:
- Watch your videos
- Comment
- Share
- Return
- Buy products
- Support your work
More importantly, Bilibili has stated that abnormal followers can affect its creator-rights ecosystem; its 2025 creator-rights update specifically mentioned continued action against abnormal/fraudulent follower activity.
Focus on real viewers.
13. Take Advantage of New-Creator Opportunities
Bilibili periodically runs creator activities and support programs.
One current example is the platform’s “Treasure Newcomer” program, described as an official support channel for high-quality new creators. Successful applicants can receive traffic support intended to help them grow their audience.
This doesn’t mean every new creator automatically receives promotion.
But it demonstrates why creators should regularly check their creator center for:
- New creator programs
- Challenges
- Campaigns
- Content activities
- Creator benefits
- Monetization opportunities
14. Don’t Ignore Originality
If you want to build a long-term creator business, original content is extremely important.
Don’t simply download someone else’s video and upload it again.
Instead:
- Create your own script
- Record your own commentary
- Add meaningful analysis
- Produce your own visuals
- Use properly licensed music
- Transform source material substantially when appropriate
Originality also gives your audience a reason to follow you, rather than simply following a topic.
15. Be Careful With AI-Generated Content
AI can help creators with:
- Research
- Brainstorming
- Translation
- Subtitles
- Editing
- Voice tools
- Visual production
But AI should not become an excuse for low-quality mass-produced content.
Bilibili’s January 2026 announcement specifically said that certain AI-generated/synthetic content should carry the appropriate creator declaration.
So if you use AI, understand the platform’s current rules before publishing.
16. Use Translation to Reach International Audiences
This is particularly interesting for creators outside China.
Bilibili’s global creator information currently highlights AI translation for automatically generating Chinese subtitles, specifically as a tool for localizing videos.
That means an international creator can potentially make content more accessible to Chinese-speaking viewers without manually creating every subtitle from scratch.
For example:
English video
↓
Chinese subtitles
↓
Chinese-speaking audience
This can be useful for niches such as:
- Technology
- Gaming
- Science
- Animation
- Music
- Education
- Photography
- DIY
However, international creators should always check the current availability of creator programs and monetization features for their specific account and region.
17. Create Content Around Searchable Questions
Search-friendly topics can give your videos a longer life.
Instead of:
“My Thoughts Today”
Try:
“How to Fix iPhone Battery Drain in 2026”
Instead of:
“My New Laptop”
Try:
“Best Laptop for College Students in 2026”
Question-based topics are particularly useful because they match what people are trying to learn.
18. Turn One Idea Into Multiple Videos
You don’t have to invent a completely new idea every day.
Take one successful topic and expand it.
For example:
Main topic
Best AI Tools for Students
Then create:
- Best Free AI Tools
- Best AI Writing Tools
- Best AI Study Tools
- Best AI Presentation Tools
- Best AI Research Tools
- Best AI Tools for College Students
- AI Tools You Should Avoid
- AI Tools That Save Me the Most Time
One successful topic can become an entire content ecosystem.
19. A Simple 30-Day Bilibili Growth Plan
If you’re starting from zero, try this approach.
Week 1 — Foundation
- Choose your niche
- Define your target viewer
- Create your profile
- Prepare 5–10 video ideas
- Study successful creators in your category
Week 2 — Publishing
Publish 2–3 quality videos.
Focus on:
- Better titles
- Better thumbnails
- Strong introductions
- Clear audio
Week 3 — Optimization
Study your results.
Find:
- Best-performing topic
- Best title
- Best thumbnail
- Highest follower conversion
- Strongest audience response
Then create more content around the winning topic.
Week 4 — Double Down
Take your best-performing idea and create a series.
Don’t immediately move to another niche.
Instead ask:
“Why did this video work?”
Then repeat the successful elements.
20. How Long Does It Take to Grow on Bilibili?
There is no guaranteed timeline.
Some creators may gain attention quickly.
Others may spend months building an audience.
Don’t use someone else’s growth timeline as your benchmark.
Your first goal should be:
Improve every 10 videos.
For example:
First 10 videos
Learn production.
10–30 videos
Identify your strongest topics.
30–50 videos
Develop your style.
50+ videos
Build repeatable formats and series.
This isn’t a guaranteed growth formula. It’s a practical framework for improving through repetition.
21. How to Turn Followers Into a Community
Getting followers is only the beginning.
You want viewers to become regular viewers.
You can do that by creating:
- Recurring series
- Community questions
- Follow-up videos
- Viewer-request videos
- Livestreams
- Behind-the-scenes content
- Tutorials
- Challenges
- Q&A videos
For example:
Viewer asks a question
↓
You make a video answering it
↓
Other viewers discover the video
↓
More people ask questions
↓
You create another video
That’s how a content community can develop naturally.
22. How Growth Connects to Monetization
This is where our previous parts become important.
Growing your audience can eventually support multiple revenue streams.
Depending on eligibility and availability, these can include:
- Creator incentives
- Fan support
- Livestreaming
- Commercial partnerships
- Sponsorships
- E-commerce
- Products or services
- Other platform opportunities
Bilibili’s current creator guidance confirms that its Creator Incentive program remains a long-term support benefit for individual UP creators, with current eligibility requirements including an account in good standing, rights level of at least 3, and a credit score of at least 80.
So don’t think:
“I need money first.”
Think:
“I need an audience that trusts my content.”
Monetization becomes much more meaningful after you have that foundation.
23. The Biggest Bilibili Growth Mistakes
Avoid these mistakes:
❌ Buying followers
Focus on real viewers.
❌ Copying other creators
Study successful formats, but develop your own voice.
❌ Changing niches every week
Give your audience a clear reason to follow.
❌ Clickbait
Curiosity is good. Deception is not.
❌ Ignoring comments
Community matters.
❌ Uploading without analyzing results
Use performance data to improve.
❌ Posting copyrighted content
Make sure you have appropriate rights.
❌ Mass-producing low-quality AI videos
Use AI as a tool, not a replacement for meaningful creation.
❌ Expecting instant money
Build the audience first.
Bilibili Growth Formula for 2026
A simple way to remember the strategy is:
Clear Niche
↓
Useful/Entertaining Content
↓
Strong Title + Thumbnail
↓
Great First 10 Seconds
↓
Viewer Retention
↓
Engagement
↓
Followers
↓
Returning Viewers
↓
Community
↓
Monetization
The most important part is that this is a cycle, not a straight line.
Your audience tells you what they want.
You create better content.
That content attracts more viewers.
Those viewers provide more feedback.
You improve again.
Final Verdict
If you’re asking how to grow on Bilibili in 2026, don’t look for a secret algorithm hack.
Build a system.
Choose a clear niche. Create useful or entertaining videos. Improve your titles and thumbnails. Hook viewers early. Study your analytics. Talk with your audience. Build content series. Avoid fake engagement. And keep improving.
Bilibili’s current creator ecosystem shows that there are opportunities for both established and newer creators, including creator incentives, traffic-support programs, international creator tools, and community features.
Your first goal shouldn’t be 1 million followers.
Your first goal should be:
Create 10 videos that are better than your first video.
Then create 10 more.
That’s how a real creator business starts.
Frequently Asked Questions
Is Bilibili good for new creators?
Yes. Bilibili has creator programs and newcomer-oriented support opportunities, although eligibility and availability vary. The platform currently describes a “Treasure Newcomer” support channel for quality new creators.
How do I get more views on Bilibili?
Start with a clear niche, searchable topics, strong titles, compelling thumbnails, and an engaging opening. Then use performance data to determine which topics deserve more videos.
How do I get 1,000 followers on Bilibili?
There is no guaranteed formula. Focus on content that solves specific problems, create recurring series, interact with viewers, and consistently improve your videos.
Can foreigners grow on Bilibili?
International creators can have opportunities on the platform, and Bilibili’s creator platform currently highlights global content creators and AI translation tools. However, specific creator and monetization features can depend on account and regional eligibility.
Should I upload every day?
Not necessarily. A sustainable schedule of one to several quality uploads per week can be better than daily low-quality content.
Can I use AI to create Bilibili videos?
AI can assist with production, but creators should follow Bilibili’s current content rules. Bilibili has specifically introduced declaration requirements for certain AI-generated or synthetic content.
🔗 Continue the Bilibili Money-Making Series
Part 1: How to Make Money on Bilibili in 2026
Part 2: Bilibili Monetization Explained
Part 3: How Much Does Bilibili Pay Per 1,000 Views?
Part 4: Bilibili Monetization Requirements
👉 Part 5: How to Grow on Bilibili in 2026
For ProToolHub.in, Part 6 is the strongest next article because it can capture comparison/search traffic while naturally connecting the entire Bilibili monetization series with YouTube creator content.