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Wholesale / Retail Price Calculator

Set retail price from wholesale cost and target margin.

Derive a retail price from wholesale cost and target margin percentage. Currency selector included.

Wholesale / Retail Price Calculator

Results use the currency you select (display only — amounts are not converted).

How to Use

  1. Enter wholesale cost and target margin %.
  2. Calculate suggested retail price.

Formula

Retail ≈ Cost / (1 − margin/100).

Worked Example

Example: Cost $25, target margin 40% → retail about $41.67.

What the Result Means

Suggested price before competitor checks and psychological pricing tweaks.

Important Notes & Limitations

  • Does not include platform fees unless folded into cost.

Frequently Asked Questions

Margin vs markup formula?

This uses margin on selling price.

Taxes?

Usually price before sales tax; follow local rules.

Currency?

Display only.

Multiple units?

Enter per-unit cost.

Related Calculators

See also: Profit / Loss, Product Margin, Break-even.

Disclaimer: Results are approximate and for educational and informational purposes only. They are not financial, tax, medical, or legal advice. Verify important decisions with a qualified professional.

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How to use this tool

  1. Enter your values or upload a supported file.
  2. Review options (format, quality, units) if shown.
  3. Click the action button to process.
  4. Download or copy the result. Keep a backup of originals for file tools.

Privacy

Many tools on ProToolHub run in your browser so data may never leave your device. When a tool uses a third-party helper, that is noted on the tool page. Do not upload confidential documents unless you accept the risk.

Disclaimer

Results are for informational and educational use only. They are not financial, legal, medical, or professional advice. Verify important decisions with a qualified professional.