How to Make Money on Bilibili in 2026

Learn how to make money on Bilibili in 2026, how the platform works, its history, global expansion, creator economy, monetization opportunities, and future growth.
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How to Make Money on Bilibili in 2026: Complete Creator Guide

If you are a video creator looking for another platform to grow an audience and build an online income, you may have come across Bilibili.

Bilibili is one of China’s best-known video and online community platforms. It began as a community inspired largely by anime, comics and games, but it has developed into a much broader video ecosystem covering entertainment, gaming, lifestyle, technology, education and knowledge.

The platform is also becoming increasingly interesting from a creator-economy perspective.

But there is an important question:

Can you actually make money on Bilibili, especially if you live outside China?

The answer is more complicated than simply saying “yes” or “no.”

Bilibili has a large and highly engaged core audience in China, while its international availability and audience have developed more selectively. Its official international service currently lists Indonesia, the Philippines, Thailand, Vietnam, Singapore and Malaysia in addition to the Greater China region. (BiliBili)

That means creators should understand where Bilibili is strongest, how its ecosystem works, what monetization opportunities exist, and where the platform could be heading before building a long-term strategy around it.

This guide explains all of that in detail.

What Is Bilibili?

Bilibili is a video and online community platform that combines user-generated content, professional video content, livestreaming and community interaction.

The company describes itself as a leading video community for younger generations in China. Its content now covers many categories, including lifestyle, games, entertainment, anime, technology and knowledge. (Bilibili Investor Relations)

One of Bilibili’s most recognizable features is its interactive bullet-comment system, where viewers can post comments that appear across the video at particular moments. This creates a more community-oriented viewing experience than a traditional comment section.

Over time, Bilibili has evolved from a niche ACG-focused community into a broader video ecosystem.

When Was Bilibili Launched?

Bilibili’s website was initially launched in June 2009.

The platform was officially named “bilibili” in January 2010. Commercial operations began in 2011, and the company was formally established in 2013. (Bilibili Investor Relations)

The company’s history can therefore be summarized as:

2009 → Website launched

2010 → Officially named Bilibili

2011 → Commercial operations began

2013 → Company established

2018 → Listed on Nasdaq

2021 → Hong Kong listing

Today, Bilibili has developed far beyond its original anime, comics and gaming roots.

How Big Is Bilibili in 2026?

Bilibili is no longer a small niche website.

According to the company’s latest second-quarter 2026 financial results, Bilibili generated approximately RMB 7.9 billion in total net revenue, representing an 8% year-over-year increase. Gross profit increased 10% year over year, while gross margin reached 37.2%. (Bilibili Investor Relations)

This is important because it demonstrates that Bilibili remains a substantial and financially active technology and media company.

However, it is important not to confuse Bilibili’s overall company statistics with international user numbers.

Bilibili’s core market remains China.

Its international opportunity is growing, but Bilibili has not yet reached the global scale of YouTube or TikTok.

Why Is Bilibili Different From YouTube?

At first glance, Bilibili may look like another video-sharing platform.

But its culture is different.

YouTube is primarily a global video platform.

Bilibili is much more community-oriented.

Its ecosystem combines:

Video
Community interaction
Creators
Livestreaming
Anime
Gaming
Entertainment
Technology
Education
Knowledge
Fan engagement

The company itself emphasizes its community-first approach and the relationship between users, creators and high-quality content. (Bilibili Investor Relations)

This community culture could become one of Bilibili’s biggest long-term advantages.

Can You Make Money on Bilibili?

Yes, creators can potentially generate income through Bilibili’s creator ecosystem and related commercial opportunities.

However, there is an important distinction:

Bilibili income is not necessarily a simple “views × fixed rate” calculation.

Creator income can depend on factors such as:

Eligibility
Content type
Audience
Engagement
Monetization programs
Livestreaming
Fan support
Commercial partnerships
Advertising opportunities
E-commerce opportunities
Location
Applicable platform rules

Therefore, anyone claiming that Bilibili guarantees a specific amount of money for every 1,000 views should be treated cautiously.

A creator’s total income can come from several sources rather than one universal payout rate.

7 Potential Ways to Make Money on Bilibili

1. Creator Programs and Incentives

Bilibili has developed programs and mechanisms designed to support creators and encourage high-quality content.

Availability, eligibility and program rules can change, so creators should always verify the current requirements through Bilibili’s official creator resources before relying on a specific program.

This is particularly important for international creators because platform features may differ by market.

2. Livestreaming

Livestreaming can provide another potential source of creator income.

Creators can build communities around:

Gaming
Entertainment
Music
Education
Technology
Lifestyle
Commentary
Other specialized interests

Livestreaming is valuable because it allows creators to interact with their audience in real time rather than relying entirely on recorded videos.

Depending on the applicable market and program, livestream-related monetization can include virtual gifts or other forms of audience support.

3. Fan Support

Strong communities can create opportunities for direct audience support.

A creator who consistently produces useful or entertaining content may develop a loyal audience that is willing to support their work.

This is one reason Bilibili’s community culture matters so much.

The long-term creator model is not simply:

Views → Money

It can instead become:

Content → Audience → Community → Trust → Multiple Revenue Streams

How to Make Money on Bilibili in 2026: History, Growth, Global Expansion, Monetization and Future Outlook

4. Brand Sponsorships

Brand partnerships can become a significant source of income for creators.

For example, a technology creator could work with:

Smartphone brands
Software companies
Computer manufacturers
Accessories companies
Gaming companies
Online services

A creator’s value to a brand depends on more than follower count.

Brands may also consider:

Audience quality
Engagement
Niche
Content quality
Geographic audience
Brand safety
Conversion potential

This means a smaller creator with a highly targeted audience can sometimes be commercially valuable.

5. Affiliate and E-Commerce Opportunities

Creators can also potentially use their content to promote products or services.

For example:

Technology video → Product recommendation → Affiliate/e-commerce opportunity

or:

Gaming content → Gaming product/service → Commercial conversion

The exact features available to a creator depend on Bilibili’s current programs, market and applicable policies.

Therefore, creators should not assume that every monetization feature available to a mainland Chinese creator is automatically available to an international creator.

6. Selling Your Own Products or Services

Creators do not necessarily have to depend entirely on platform payouts.

A creator can build an external business around their Bilibili audience.

Examples include:

Online courses
Digital products
Consulting
Design services
Software
Membership communities
Merchandise
Professional services

This can be particularly useful for creators who have expertise in technology, education, business or other professional niches.

7. Building a Multi-Platform Creator Business

One of the smartest strategies may be to avoid depending on a single platform.

A creator could use:

Bilibili + YouTube + TikTok + Instagram + Website + Email

Each platform can serve a different purpose.

For example:

Bilibili → Community and video
YouTube → Global search and long-form video
TikTok → Short-form discovery
Website → SEO and owned traffic
Email → Direct audience relationship

This approach can reduce platform risk.

How Much Does Bilibili Pay Creators?

This is one of the most searched questions about Bilibili.

However, there is no single universal number that can accurately describe how much every creator earns per 1,000 views.

That is because creator income can depend on:

Monetization program
Content category
Audience location
Engagement
Advertising
Fan support
Sponsorships
Livestreaming
Other commercial activities

Therefore, it is better to think about total creator revenue rather than trying to calculate every creator’s income using one fixed RPM.

This is also an excellent opportunity for a future Bilibili Earnings Calculator on ProToolHub.

Does Bilibili Pay for Views?

The short answer is:

Views can contribute to monetization, but views alone should not be treated as a guaranteed fixed payment.

A video with 1 million views does not automatically mean that every creator will receive the same amount of money.

The type of content, monetization method, audience and applicable program all matter.

This is why a responsible Bilibili earnings guide should avoid making unrealistic promises such as:

“Bilibili always pays exactly $X for every 1,000 views.”

There is no sound basis for presenting such a number as a universal guarantee.

Bilibili’s Growth Story

Bilibili’s development is particularly interesting because it has expanded far beyond its original niche.

The company says its platform has evolved from an ACG-focused community into a full-spectrum video community covering lifestyle, games, entertainment, anime, technology and knowledge. (Bilibili Investor Relations)

That transformation matters.

A platform that remains dependent on only one niche has limited long-term potential.

Bilibili has instead built a much broader ecosystem.

Bilibili’s Future: Is It Still Growing?

Based on its latest financial performance, Bilibili remains a growing and financially active platform.

In the second quarter of 2026:

Revenue increased approximately 8% year over year
Gross profit increased approximately 10%
Gross margin reached 37.2%

according to the company’s latest results. (Bilibili Investor Relations)

These numbers do not guarantee future growth, but they indicate that the platform remains commercially significant.

The more important question is:

Where can Bilibili grow from here?

Bilibili’s Five Major Future Growth Opportunities

1. Creator Economy

Creators are likely to remain one of Bilibili’s most important assets.

2. Advertising

Advertising is another major long-term opportunity.

As Bilibili’s audience and engagement grow, advertisers have more reasons to use the platform.

The challenge is balancing monetization with user experience.

Too little monetization can limit revenue.

Too much advertising can damage the community.

Bilibili’s long-term success will depend partly on finding that balance.

3. Livestreaming

Livestreaming provides another way for creators and audiences to interact.

Instead of consuming only recorded videos, users can participate in real-time communities.

This creates additional opportunities for:

Virtual gifts
Fan support
Creator relationships
Commercial partnerships
Entertainment

4. Gaming and Entertainment

Gaming remains closely connected to Bilibili’s history and audience.

The combination of gaming, anime, entertainment and creator content gives Bilibili a distinctive ecosystem.

This could remain a major competitive advantage.

5. International Expansion

This may be the most interesting part for international creators.

Bilibili’s official international platform currently states that, outside the Greater China region, it is available in:

Indonesia
Philippines
Thailand
Vietnam
Singapore
Malaysia

It also describes a major anime library and creator-video ecosystem in Southeast Asia. (BiliBili)

This demonstrates that Bilibili’s international strategy is real.

However, it is important to distinguish international availability from global mainstream adoption.

Bilibili Earnings Calculator

Is Bilibili Popular in the United States?

Bilibili has an international presence and global recognition, but it should not currently be described as a mainstream US video platform comparable to YouTube or TikTok.

The US opportunity is more relevant to specific communities, including:

Anime fans
Gaming audiences
Chinese-speaking communities
Asian entertainment audiences
Technology enthusiasts
Animation fans
International students
Viewers interested in Chinese culture

For creators, this means the US opportunity may be more niche-driven than mass-market.

That can still be valuable.

A niche audience with strong engagement can sometimes be more useful to a creator than a huge but poorly targeted audience.

Is Bilibili Popular in Canada?

Canada has many multicultural and Asian communities, creating potential opportunities for Bilibili-related content.

However, Bilibili is not currently a mainstream Canadian video platform on the scale of YouTube or TikTok.

Therefore, creators should treat Canada as a potential niche and emerging audience market, rather than assuming mass adoption.

Is Bilibili Popular in the United Kingdom?

The same principle applies to the UK.

Bilibili has potential among audiences interested in:

Anime
Gaming
Asian entertainment
Chinese culture
Technology
Animation

But it would be inaccurate to describe Bilibili as a dominant UK social-video platform.

For SEO purposes, this distinction is important because “Bilibili UK” does not necessarily mean that Bilibili has the same market penetration there as it has in China.

What About Mexico?

Mexico is an interesting long-term market because it has a large digital-video audience and strong adoption of platforms such as YouTube and TikTok.

However, Bilibili should currently be treated as an emerging opportunity rather than an established mainstream Mexican platform.

One potential future opportunity would be Spanish-language content and localization.

If Bilibili expands its international creator ecosystem more aggressively into Latin America, Mexico could become an interesting market to watch.

What About Hong Kong?

Hong Kong is different from markets such as the United States, Canada and Mexico because it is part of Bilibili’s broader Greater China operating region.

Bilibili’s own international service distinguishes the Greater China region from its Southeast Asian markets. (BiliBili)

Because of its geographic and cultural connection to the Greater China market, Hong Kong is a much more natural Bilibili environment than many Western markets.

Where Is Bilibili Officially Available Internationally?

This is an important distinction for anyone writing about Bilibili.

According to Bilibili’s official international website, its service is available outside the Greater China region in:

Indonesia, the Philippines, Thailand, Vietnam, Singapore and Malaysia. (BiliBili)

Therefore, an article should not claim that Bilibili has already achieved full-scale mainstream availability across every country in the world.

Instead, the accurate description is:

Bilibili has a strong China-centered ecosystem and has established an international presence, particularly in Southeast Asia, while its broader global opportunity remains a work in progress.

That is a much more defensible statement.

Bilibili vs. YouTube: Which Is Better for Creators?

There is no universal winner.

YouTube

Best known for:

Global reach
Search traffic
Long-form video
Shorts
Established creator monetization
Broad advertiser ecosystem

Bilibili

Strong in:

Community
Anime
Gaming
Chinese entertainment
Asian content
Knowledge
Creator communities
Highly engaged audiences

For a creator targeting a worldwide English-speaking audience, YouTube currently has the broader global reach.

For creators targeting Bilibili’s particular communities, Bilibili can offer a different opportunity.

The smartest approach may be to use both rather than treating them as mutually exclusive.

Is Bilibili a Good Platform for International Creators?

Potentially, yes—but international creators should do their research before investing heavily.

Before creating a Bilibili strategy, check:

Whether the service is available in your country
Whether creator registration is available
Current identity/verification requirements
Which monetization programs are available to your account
Payment and withdrawal requirements
Content and copyright rules
Language requirements
Whether your target audience actually uses the platform

This is particularly important because platform features can differ between markets.

What Type of Content Could Work on Bilibili?

There is no guaranteed “best niche.”

However, Bilibili’s ecosystem covers a wide range of interests.

Potential categories include:

Gaming

Gaming tutorials, reviews, livestreams and commentary.

Anime and Animation

Reviews, analysis, recommendations and original animation.

Technology

Smartphones, software, AI, gadgets and tutorials.

Education

Programming, science, language learning and academic content.

Knowledge

Explainers, documentaries and educational storytelling.

Lifestyle

Travel, food, fitness, hobbies and daily-life content.

Entertainment

Commentary, challenges, creative videos and original formats.

The platform itself says its content spans lifestyle, games, entertainment, anime, technology and knowledge, among other interests. (Bilibili Investor Relations)

How to Build a Long-Term Bilibili Income Strategy

If your objective is not just to get views but to build a sustainable creator business, think beyond platform payouts.

A strong strategy could look like this:

Step 1: Choose a niche

Pick a subject where you can consistently create useful or entertaining content.

Step 2: Build a recognizable channel

Create a consistent identity, thumbnail style and content format.

Step 3: Focus on audience retention

Getting clicks is only the beginning.

The goal is to make people continue watching and return for more content.

Step 4: Build community

Interact with your audience and develop a recognizable creator personality.

Step 5: Diversify revenue

Don’t rely on one income source.

Combine, where available:

Platform monetization + live streaming + fan support + sponsorships + affiliate/e-commerce + your own products/services

Step 6: Expand to other platforms

Use your best content strategically across other channels.

What Does the Future of Bilibili Look Like?

Bilibili’s future appears promising, but not guaranteed.

The company has several strengths:

A large established user base
Strong community culture
A broad content ecosystem
A strong position among younger Chinese audiences
Gaming and entertainment roots
Growing monetization
International expansion opportunities

At the same time, it faces major challenges:

Competition from YouTube
Competition from TikTok and other short-video platforms
International localization challenges
Regulatory complexity
Creator monetization expectations
The difficulty of expanding beyond its strongest markets

Therefore, the most realistic prediction is not:

“Bilibili will replace YouTube.”

A more reasonable conclusion is:

Bilibili is likely to remain an important video and creator platform, with its strongest position in China and meaningful opportunities for further international expansion.

Should Creators Start Bilibili in 2026?

For the right creator, yes.

But I would not recommend abandoning YouTube, TikTok or other established platforms solely to focus on Bilibili.

Instead, consider Bilibili as an additional channel.

The opportunity becomes particularly interesting if you create content around:

Anime
Gaming
Technology
Education
Asian entertainment
Chinese culture
Knowledge
Animation

The platform’s community-oriented model can also be attractive to creators who want to build a loyal audience rather than simply chase viral views.

The Future Opportunity for Bilibili Creators

The most interesting development may not be the number of views a creator can get today.

It is the possibility that Bilibili’s international creator ecosystem becomes significantly larger over the next several years.

If that happens, searches such as these could become increasingly valuable:

How to make money on Bilibili
Bilibili monetization
Bilibili creator program
How much does Bilibili pay?
Bilibili creator earnings
Bilibili monetization requirements
Bilibili earnings calculator
Bilibili creator program for international creators
Bilibili monetization in the USA
Bilibili monetization in Canada
Bilibili monetization in the UK
Bilibili monetization in Mexico
Bilibili vs YouTube
Bilibili creator income
How to monetize Bilibili videos

This is why Bilibili is an interesting topic for an information website such as ProToolHub.

Frequently Asked Questions

When was Bilibili launched?

Bilibili’s website launched in June 2009. It was officially named Bilibili in January 2010, began commercial operations in 2011 and the company was established in 2013. (Bilibili Investor Relations)

Is Bilibili still growing in 2026?

Yes. Bilibili reported 8% year-over-year revenue growth in the second quarter of 2026, with revenue of approximately RMB 7.9 billion. (Bilibili Investor Relations)

Can you make money on Bilibili?

Yes, potentially. Depending on eligibility and market, creators can pursue different monetization opportunities including creator programs, livestreaming, fan support, sponsorships and commercial activities.

Does Bilibili pay a fixed amount per 1,000 views?

You should not assume there is one universal fixed payout rate that applies to every creator and every video.

Is Bilibili available outside China?

Yes. Bilibili’s international service currently lists Indonesia, the Philippines, Thailand, Vietnam, Singapore and Malaysia outside the Greater China region. (BiliBili)

Is Bilibili popular in the USA?

Bilibili has audiences and recognition in the United States, particularly within certain niche communities, but it is not currently a mainstream US video platform on the scale of YouTube or TikTok.

Is Bilibili available in Canada?

International availability and creator features should be checked against Bilibili’s current official service information because market availability and monetization can vary.

Is Bilibili available in the UK?

Creators in the UK should verify current Bilibili service and creator-program availability before planning around monetization.

Is Bilibili available in Mexico?

Mexico represents a potential future international opportunity, but Bilibili should not currently be described as a mainstream Mexican video platform.

Is Hong Kong an important Bilibili market?

Hong Kong is part of Bilibili’s broader Greater China operating region and is therefore a different case from markets where Bilibili is pursuing international expansion. (BiliBili)

Is Bilibili better than YouTube?

Not universally. YouTube has much broader global reach, while Bilibili has a distinctive community and content ecosystem that is particularly strong in China and Asian entertainment-related categories.

Final Verdict: Is Bilibili Worth Watching in 2026?

Yes.

Bilibili has been operating since 2009 and has transformed from an anime, comics and gaming-focused community into a broad video and creator platform. (Bilibili Investor Relations)

Its latest financial performance shows that the company remains commercially active and continues to grow revenue. (Bilibili Investor Relations)

Its strongest foundation is still China, while its international presence is particularly visible in Southeast Asia. (BiliBili)

The United States, Canada, United Kingdom and Mexico should therefore be viewed as potential international audiences and future opportunities—not as markets where Bilibili already has YouTube-level mainstream dominance.

For creators, the biggest long-term opportunity is diversification.

Instead of asking only:

“How much does Bilibili pay?”

a better question is:

“How can I build an audience on Bilibili and turn that audience into multiple sustainable revenue streams?”

That shift—from platform payout to creator business—is likely to be much more important for the future of Bilibili.