Derive a retail price from wholesale cost and target margin percentage. Currency selector included.
Wholesale / Retail Price Calculator
Results use the currency you select (display only — amounts are not converted).
How to Use
- Enter wholesale cost and target margin %.
- Calculate suggested retail price.
Formula
Retail ≈ Cost / (1 − margin/100).
Worked Example
Example: Cost $25, target margin 40% → retail about $41.67.
What the Result Means
Suggested price before competitor checks and psychological pricing tweaks.
Important Notes & Limitations
- Does not include platform fees unless folded into cost.
Frequently Asked Questions
Margin vs markup formula?
This uses margin on selling price.
Taxes?
Usually price before sales tax; follow local rules.
Currency?
Display only.
Multiple units?
Enter per-unit cost.
Related Calculators
See also: Profit / Loss, Product Margin, Break-even.
Disclaimer: Results are approximate and for educational and informational purposes only. They are not financial, tax, medical, or legal advice. Verify important decisions with a qualified professional.